Case study: Strategy of new app’s market entry - Atena Research & Consulting

Case study

Product
Mobile app that enables an ongoing monitoring and checking fitness level
Industry
Healthcare
Objective
Selection of the product concept with the greatest potential and perfecting the app for User Experience
Tools and execution
Strategic workshops, UX Research
Result
Developing strategic recommendations for the product concepts and the app prototype to achieve a market success

Achieved business objectives

Defining the category – strategic diagnosis
Validation of the product concepts and the app prototype in TG:
- Selecting the concepts with the greatest potential
- Identifying key SoBs
Directions of the app changes and adjustments in order to increase market potential

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