Consumer
In the modern world, it is the consumer that is a key link influencing companies, brands, new product developments and services. Consumer research is a repository of knowledge. That is why it is so important to focus on good understanding of the consumer, their world and a discovery of valuable insights.
In the modern world, it is the consumer that is a key link influencing companies, brands, new product developments and services. Consumer research is a repository of knowledge. That is why it is so important to focus on good understanding of the consumer, their world and a discovery of valuable insights.
n the modern world, it is the consumer that is a key link influencing companies, brands, new product developments and services. Consumer research is a repository of knowledge. That is why it is so important to focus on good understanding of the consumer, their world and a discovery of valuable insights.
In consumer research we use both qualitative and quantitative methods, such as: Insightment – searching for and generating the most attractive insights with the biggest market potential and Usage & Attitude – which shows consumer habits and behavior patterns, which are an extremely valuable piece of knowledge — a relation between brand/product and its consumers in the market environment.
The consumer is the key element influencing company’s/brand’s development strategy. By focusing on recognizing its consumers, a company can easily evaluate its own market position and potential for market success of products or services.
What does consumer research offer?
- Recognition and understanding of buying habits and consumer behavior
- Discovering of valuable insights, unmet needs
- Validation of buying motives and decision processes
- Recognizing consumer expectations towards products or services
- Evaluation of a company’s offer awareness level
- Consumer loyalty level
Selected scope of our work:
- Ethnography
- Insight evaluation, insight workshops
- U&A, consumer habits and attitude study
- Understanding of consumer needs, expectations, desires
