Knowledge zone

We would like to introduce to you a report of a segmentation, ethnographic research that is representative of the Polish 50-70 generation.

It is the first report in Poland concerning medical start-ups. Perception of the MedTech industry, start-ups’ profiles, cooperation with medical branch representatives, government institutions and pharmaceutical companies.

Customer service and standard level research at Customer Service Centers – telecommunication sector, financial sector, other; event dimensioning, service automation processes’ evaluation, satisfaction level research (NPS, CSI).

Familiarity with and understanding of one’s own product categories along with recognition of consumer needs and expectations are extremely important from business success perspective for each enterprise.

Good product concept with a real consumer insight and a ‘WOW’ effect is a foundation of good positioning and communication.

Service design, design thinking, new product development, innovation implementation, User Experience improvement and adjustment to market needs.

The ways of communication between brands and companies are constantly changing. Marketers, media houses and advertising agencies need to deal with an increasing flood of activities and communication noise targeting the consumer.

In the modern world, it is the consumer that is a key link influencing companies, brands, new product developments and services. Consumer research is a repository of knowledge. That is why it is so important to focus on good understanding of the consumer, their world and a discovery of valuable insights.

Brands are like people – they have their own personality that is a mixture of different elements. In order to know and understand brand essence and then manage the brand successfully one needs to look into its elements.

Customer experience at different touch points, Customer Journey Map, development of Customer Service development, B2B strategic consultancy, process’ optimization.