Combination of vast knowledge of the market and high level of research and strategic competencies make our projects valuable and unique while their results positively effect daily business decisions of our Clients.
Up-to-date research and analytical methods
We dive very deep to best understand dynamics of consumer world and changes occurring in the market place. We combine contemporary data scientist with strategic know-how. All this in order to discover the most valuable insights.
Clear recommendations for your business
Our Clients get wise and ready to implement solutions together with constant support during the process of taking strategic decisions.
Since many years we did countless qualitative and quantitative researches, we based on best in class solutions while at the same time carefully observing business environment and listening to our Clients.
In Atena Research & Consulting we take care of every single detail on every step of the way. We know what is the most important for you during the research process. We work according to the highest standards developed together with Clients.
- Constant supervision over the project – researcher and strategist assign to Client
- Marketing and strategic advisory during each project
- Tailor made solutions – methods and tools adjusted to Clients’ goals and budget
- Thorough teams’ prep and full responsibility for the project – with us, ‘Client sleeps peacefully’
- Individual approach to each project
- Knowledge from the research skillfully transformed into clear and ready-to-use recommendations
Key areas of expertise:
Understanding the consumer in his natural environment is a key factor to understand his needs and expectations. Methods used to find this out are U&A, ethnography studies, consumer insight studies and exploration together with defining needs, expectations, challenges and barriers.
Image and positioning
Awareness, image, brand heath check together with category essence – proper understandings of these areas are the keys to develop optimal positioning strategy and build strong brand.
Evaluation of current and planned communication activities, communication concepts development, evaluation of promotional materials, communication strategy development, effectiveness of advertising campaigns.
Service design and design thinking. Development of products and services, innovations implementation, improvements of User Experience and adjustments to market needs.
Customer experience at different touch points, Customer Journey Map, designing new ways of development for customer service departments, satisfaction research, NPS, strategic advisory for B2B, processes optimization.
Product / service concepts
Product concepts development, Concept Lab and quantitative evaluation of concepts, defining potential of new products / services, transfer of services from foreign markets, offer optimization.
New markets exploration and trends analysis
Understanding of new markets and categories, needs and expectations analysis, decision-making processes, market trends, categories audit.
Analysis and dimensioning of customer service office
Evaluation of quality and standards of customer service procedures in Customer Service Points / Point of Sales – telecommunication and finance industries, dimensioning of events, service automation processes’ evaluation.