Key areas of expertise:
Understanding the consumer in their natural environment is a key factor to understanding their needs and expectations. The methods we use include U&A, ethnography, consumer insight and exploration along with defining needs, expectations, challenges and barriers.
Image and positioning
Awareness, image, brand health check along with category essence –understanding of these areas is key to developing an optimal positioning strategy and building a strong brand.
Evaluation of current and planned communication activities and promotional materials, development of communication concepts and strategy, effectiveness of advertising campaigns.
Service design and design thinking. Development of products and services, implementation of innovations, improvement of User Experience and adjustment to the market needs.
Customer experience at different touch points, Customer Journey Map, designing new ways of development for customer service departments, satisfaction research, NPS, strategic advice for B2B, processes optimization.
Product / service concepts
Development of product concepts, Concept Lab and quantitative evaluation of concepts, defining potential of new products / services, transferring services from foreign markets and offer optimization.
New markets exploration and trends analysis
Understanding of new markets and categories, needs and expectations analysis, decision-making processes, market trends and audit of categories.
Analysis and dimensioning of customer service office
Evaluation of quality and standards of customer service procedures in Customer Service Points / Points of Sale – telecommunication and finance industries, evaluation of specific cases and service automation processes.
In Atena Research & Consulting, we make sure that our clients feel comfortable and confident during every step of our cooperation. We help take wise and right business decisions. This is how we work to make this happen:
Combination of vast knowledge of the market and high level of research and strategic competencies make our projects valuable and unique while their results positively affect our clients’ daily business.
Up-to-date research and analytical methods
We thoroughly explore the market to understand the dynamics of the consumer world and changes occurring in the market place. We combine contemporary data science with strategic know-how. All this in order to discover the most valuable insights.
Clear recommendations for your business
Our clients receive sound and ready to implement solutions along with constant support during the process of taking strategic decisions.
In Atena Research & Consulting we take care of every single detail of every step on the way. We work according to the highest standards developed with our clients.
We know what’s most important for you in the research process.
- Constant supervision of the project – a researcher and strategist assigned to the client
- Marketing and strategic consulting during every project
- Tailor-made solutions – methods and tools adjusted to clients’ goals and budget
- Thorough team’s preparation and full responsibility for the project – ‘The client can sleep peacefully with us’
- Individual approach to every project
- Research findings skillfully translated into clear and ready-to-use recommendations