Products concepts
Good product concept with a real consumer insight and a ‘WOW’ effect is a foundation of good positioning and communication.
Good product concept with a real consumer insight and a ‘WOW’ effect is a foundation of good positioning and communication.
During our work with product concepts we focus on developing directions that will provide a high market potential. Thanks to our research we are able to select the best NPD ideas through verifying which product features and RTBs have the highest consumer impact.
We use up-to-date tools and research methods during product concept research projects, including quantitative (quantitative product concept test) and qualitative (ConceptLab, workshops) methods.
ConceptLab is indeed our ‘specialty’ – we are proud of this methodology, which distinguishes our team and is valued by our clients.
ConceptLab is a dynamic creative workshop with consumers and Clients’ R&D Team and Experts Team (including other cooperating companies, such as: advertising agency, strategic agency).
The key value of ConceptLab is a fast optimization of concept elements in a way that – directly after finishing research process – the winning concept is ready to implement. It is possible thanks to combining creative work of consumers (during creative workshops) with the Expert Team (during expert workshops between groups).
Selected scope of our work:
- Product concept test – qualitative evaluation
- ConceptLab – development and fast optimization of product concepts: valuable insight, attractive benefits, credible and unique RTB. All of this until the final product concept is ready.
- Quantitative concept test – monadic tests, monadic-sequential tests, protomonadic tests, pair comparisons, blind tests, brand test.
