The ways of communication between brands and companies are constantly changing. Marketers, media houses and advertising agencies need to deal with an increasing flood of activities and communication noise targeting the consumer.
At Atena Research & Consulting, during marketing communication research we evaluate current and future communication executions, projects, materials. We also develop communication concepts and finally test how consumers respond to them. Moreover, we support our clients in developing optimal communication strategy for their brands.
Fields of work:
- Developing creative concepts
- Evaluation of advertising concepts’ appeal
- Evaluation of campaign effectiveness
- POSM and packaging evaluation
- On-line communication analysis
- Communication strategy and advertising campaigns