Case study: Research on start-ups and new technology

Strategy to increase effectiveness and improve marketing communication of the website – user experience.

Badania startupów
Badania startupów

Case study

  • Product

    A platform that enables a comprehensive service of online medical consultation

  • Industry


  • Objective

    Improving the efficiency of the website and creating a marketing communication strategy

  • Tools and execution

    Strategic workshops, UX Research

  • Result

    Increase of the conversion rate (satisfying for the client) – the number of completed orders after the implementation of the recommended changes

Achieved business objectives

  • Developing strategic recommendations for platform development

  • Improving the efficiency of the website measured by the conversion rate

  • Designing an effective marketing communication strategy measured by maximizing the response rate (i.e. CTR)

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