Case study: Research on start-ups and new technology
Strategy to increase effectiveness and improve marketing communication of the website – user experience.
Case study
Product
A platform that enables a comprehensive service of online medical consultation
Industry
Healthcare
Objective
Improving the efficiency of the website and creating a marketing communication strategy
Tools and execution
Strategic workshops, UX Research
Result
Increase of the conversion rate (satisfying for the client) – the number of completed orders after the implementation of the recommended changes
Achieved business objectives
Developing strategic recommendations for platform development
Improving the efficiency of the website measured by the conversion rate
Designing an effective marketing communication strategy measured by maximizing the response rate (i.e. CTR)
