Case study: New technologies - Atena Research & Consulting

Case study

Industry
IT / services for individual and business customers
Objective
Exploration of the needs of individual and business clients (SMB) in the field of IT services and modern solutions
Tools and execution
Qualitative Research of IND and B2B clients (interviews, groups, ethnography, workshops). – SOHO, SME
Result
Providing guidelines on the shape of the product on the Polish market, optimal form of communication and distribution, product benefits to emphasize in communication for each TG

Achieved business objectives

Developing the optimal strategy for implementing the product on the Polish market while keeping the established sales efficiency
Adapting the product to the needs of the Polish market (including price, form of sale, appearance, offer)
Key challenges and barriers of users
Providing guidelines for effective marketing and sales communication

Case study: Market entry of ultra mobile ultrasound machine

Understanding the category, determining the position of the new product in comparison to competitors. Developing the most appealing business model and strategy of entering the market.